Gun Makers and Retailers Post Strong Sales Increases

Despite the weakest holiday season on record, outdoor-products retailer Cabela's turned in strong fourth-quarter sales, largely as a result of an increase in firearm and ammunition sales.

On the manufacturing side, publicly traded firearm manufacturers, such as Smith & Wesson and Sturm, Ruger & Co. are enjoying strong sales and relatively steadier stock prices. Smith & Wesson said aside from the 40% growth in pistol sales in its most recent quarter, tactical rifle sales soared 308%. Sturm, Ruger & Co. reported an 81% increase in firearms revenue. In a message on its website, Rock River Arms, which specializes in custom rifles and pistols, cites an "overwhelming increase in orders" in explaining why it can no longer provide estimated delivery dates, and notes that it is increasing production.

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